Dexcom – Scotch and Water

Interactive Branding Agency | Scotch & Water | Birmingham, UK

dexcom

People living with diabetes regularly have to check their blood by pricking the tip of their finger with a needle. Needless to say, few enjoy the prick. Dexcom’s new product is able to monitor blood with no needles. So, we had a little fun with wordplay.

The ad tells a story about @RYANANDSUZIEGLOBALTRAVELLERS, a couple just back from a package getaway. That status update is followed by nearly 20 increasingly obnoxious hashtags (#GetYourBeachOn) and ultimately paid off with, “The world is already full of pricks. So we made a glucose monitoring system for diabetics that doesn’t have any.”

Definition of a Prick

@RYANANDSUZIEGLOBALTRAVELLERS

FISTBUMP

WITH

Vince McSweeney, Joe Ivory, Jamie Buckingham, @McCANN Birmingham, United Kingdom.

cannes lions

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