Since Wrigley’s Spearmint Gum launched in 1893, generation after generation has enjoyed the long-lasting taste of Wrigley’s. To commemorate a brand which goes on and on, BBDO Düsseldorf created ads that aptly combine a seemingly endless, labyrinth-like loop—inspired by the very texture of a stick of Wrigley’s gum—with iconography from timeless stories. The loops of gum come together to show the two protagonists of each story, which are drawn in a classic illustration style to evoke a warm sense of nostalgia. 

Picked up two Silver Cannes Lions in 2016! Also picked up awards around the world, Clios, Communication Arts, Ads of the World, Eurobest, and The One Club.