wrigleys little red riding hood
Wrigleys Sherlock Holmes

Since Wrigley’s Spearmint Gum launched in 1893, generation after generation has enjoyed the long-lasting taste of Wrigley’s. To commemorate a brand which goes on and on, BBDO Düsseldorf created ads that aptly combine a seemingly endless, labyrinth-like loop—inspired by the very texture of a stick of Wrigley’s gum—with iconography from timeless stories. The loops of gum come together to show the two protagonists of each story, which are drawn in a classic illustration style to evoke a warm sense of nostalgia. 

Picked up two Silver Cannes Lions in 2016! Also picked up awards around the world, Clios, Communication ArtsAds of the World, Eurobest, and The One Club. 

2 silver cannes lions

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