Kia’s 2014 Super Bowl campaign brings back the character of Morpheus from the 1999 film series The Matrix. Meeting Morpheus was the highlight of my career.
As the K900 drives by, two strikingly similar-looking agents gaze in disbelief as streetlights explode and high-rise buildings ripple like water.
In “The Truth” an unsuspecting couple meets Morpheus at a valet stand. He presents them with two choices: a red key or a blue key. “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.” After reaching for the red key, the plot thickens as Morpheus accompanies the couple on an unforgettable ride filled with imagery from, and nods to, The Matrix films.