The ad promotes Kia's first electric car, the Soul EV.
Kia Soul EV
The beloved Kia Hamsters show their scientific sides in "Fully Charged," a TV spot that launched during MTV VMAs. We know what the hamsters are thinking about each time they run inside their hamster wheels. The ad promotes Kia's first electric car, the Soul EV. It also marks the debut of Maroon 5's new single, "Animals."
The masks were flown in by a handler with white gloves, they were 20K each and he had 2 of them.