To revive the spirt of the classic Wrigley's Spearmint chewing gum, we designed literary motifs to create eye catching print ads using the classic imagery from Moby Dick, Sherlock Holmes and Little Red Riding Hood. Emphasize the fact that classics last longer. The prints have been published and were amply awarded. 

2 Silver Lions, Clios, Ad Forum, Ads of the World, Le Book and Communication Arts.

wrigleys little red riding hoodwrigleys little red riding hood
Wrigleys Sherlock HolmesWrigleys Sherlock Holmes