Interactive Branding Agency | Scotch & Water | Birmingham, UK
STRAIGHT OUTTA
Crumpton Oaks
Crumpton smashes the cider stereotype. We're ditching the rolling hills and idyllic picnics for a cider experience that's anything but ordinary. Buckle up for humour, wit, and a soundtrack that'll surprise you.
Vauxhall
With beautiful animation and sound design, we used famous fairy tales like 'Cinderella' and 'Jack and the Beanstalk' to show that going backwards (like reversing a car without a camera) often leads to a messy end. Our work picked up a Silver Cannes Lion.
Triumph
My move to the UK to join McCann was fueled by an irresistible opportunity: working on the Triumph Motorcycle account. It was a dream job that culminated in the creation of a few key spots, marking a significant achievement in my career.
Old Jamaica
Ginger Beer
Remember those chill reggae vibes of Old Jamaica Ginger Beer? Yeah, turns out they weren't exactly attracting the next generation of drinkers. Sales were slumping, and the brand was stuck in the corner of the "World Foods" aisle, its fiery flavour getting lost in the shuffle.
Kia Superbowl
As a creative, few moments are as unforgettable as directing Laurence Fishburne for a Super Bowl commercial's digital companion videos. On set, Laurence, in full Morpheus attire, casually pulled his iconic sunglasses from his pocket, looked at me, and simply said, "I'm here." It was epic.
Dexcom 'Pricks'
People living with diabetes regularly have to check their blood by pricking the tip of their finger with a needle. Needless to say, few enjoy the prick. Dexcom’s new product is able to monitor blood with no needles. So, we had a little fun with wordplay. Gold Lion!
Greatness in the unseen.
Longines X Commonwealth Games
Longines has successfully partnered with 5 Olympians hailing from the United Kingdom, Singapore, and Australia. These athletes share their stories of dedication, while we showcase the precision of a timeless masterpiece.
Wrigley's Gum
Picked up two Silver Cannes Lions in 2016! Also picked up awards around the world, Clios, Communication Arts, Ads of the World, Eurobest, and The One Club.
Snickers Stix
Kung Fu split for Snicker Sticks, Twix Sticks and Mars Sticks. A Kung fu master shows his students the lost art of splitting Snicker bar with his bare hands.
Beats by Dre
We believe color is more than a noun—it's a vibrant celebration of self-expression. With the "Full Color Beats" campaign, we brought this philosophy to life, launching a truly international initiative that resonated across cultures and continents.
Epic Movies x Kia
NBA All-Star Blake Griffin stars as the lead role in a few big-budget action movies, Blake Griffin adds his "magic" and replaces his mode of transport with the Kia Optima. This was one of the best shoots I've had the opportunity to be part of, Blake is a natural behind the camera.
Fifa x Kia
In the TV spots, Lima seeks out non-soccer fans in hopes of converting them into fans of “fútbol” for the month. Each time, she arrives in a Kia Optima or Sorento, making an entrance that will light up the screen, and the eyes, of every sports fan. The campaign tagline: For One Month, Let’s All Be Fútbol Fans.
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Birmingham, United Kingdom
Phone: +44 7771 308777
Email: lostlab@gmail.com
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