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A little about
Scotch&Water.
A little about

Scotch&Water.

Chris Robertson is a well-traveled creative with a natural flair for imagination and originality. He is currently residing in Birmingham, United Kingdom, where he works as a Digital Creative Director for McCann. Before that BBDO Germany snagged him to work on Mars. Whilst at BBDO Chris picked up a few awards and was featured in a few publications: 2 Silver Lions, The One Show, Clios, LIA, New York Festival, Comm Arts, Ad Forum, and Archive.
Before that he was on the West Coast, working for David&Goliath in Los Angeles. During his time there he worked on Kia, BeatsbyDre, Universal Studios, and the California lottery. He also won an FWA award for his Tech Athlete games design, the first FWA for the agency. Prior to D&G, Chris left Arnold Worldwide in Boston, via Dubai and Egypt. Whilst trying to survive the intense, desert heat, Chris successfully spent two years heading up the teams on Kraft, Nestle, Audi, HSBC, and the Egypt Tourism accounts as Creative Director for JWT.
He pushes for the bigger idea and will have you belly laughing throughout the process. His digital and interactive experience has been cultivated for over nineteen years and he feeds it daily. Ideas, sketches, design, repeat is his melody and awards make it awesome. True story.
What I do.

I create world-class digital products, communications, and brands.

  • Creative Direction

    I've had the pleasure to manage both large and small teams through my career. Art Directors, Designers, Developers and even Project Managers.

  • Brand Identity

    I've been building brands for 20+ years from small brands to some of the top fortune 500 companies.

  • UI/UX Design

    I think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly.

  • Video / Animation

    Animation is one of the most integral part of the design system. If you want someone to notice your work you need to think about animation in the initial stages of the project. I usually have animation in the first phase of development.

  • Design Direction

    Inspiration for layout, imagery, fonts, colours, content or anything else you view relevant or helpful to the design.

  • AWARDS

    Recognized all over the world.

    Cannes Lions / Effies / OneShow / FWA / NY Festivals / Cannonballs / Addy / Clios / Hatch / Eurobest / LIA / Comm Arts / Archive / ADC / Le Book / Ads of the World

    Single Image
    CV
    2017 – Now: Digtial Creative Director
    McCANN Birmingham, United Kingdom

    2015 - 2017: Creative Director
    BBDO Düsseldorf, Germany

    2012 – 2015: Creative Director
    David&Goliath Los Angeles, California
    Places I've worked
    McCANN / David&Goliath / BBDO / McKinney / The Martin Agency / Deutsch / JWT / Arnold Worldwide
    CHECK OUT SOME OF MY

    Work