Interactive Branding Agency | Scotch & Water | Birmingham, UK

Hi there.
I'm Chris.
Let's chat.

chris

Here’s a short story about me: I have worked for 25 years in the creative industry's ever-changing, parallel world. From historic Boston to ancient Egypt, I’ve been on a global journey that has given me a diverse perspective and the chops to lead creative teams of up to 40 at world-class agencies.

My work style involves collaboration, fostering talent, and creating an inspiring space where ideas take flight outside of the creative department. I’m calm and dedicated. I pour my passion into crafting exceptional work and improving the entire process.

When I'm not working, you might find me running to clear my mind, skateboarding 🛹 with my son, or shooting hoops 🏀 at the park. 

If this sounds interesting to you, please feel free to reach out and let's create something magical together! ✨

Places I've worked

McCANN - United Kingdom
BBDO - Germany
David&Goliath - Los Angeles
JWT (now VML)- Dubai/Egypt
Arnold - Massachusetts
McKinney - North Carolina
The Martin Agency - Virginia

Clients

Longines, Audi, Triumph Motorcycles, Stanley Black+Decker, Hilton Hotels, Kia Motors, HSBC, Old Jamaica Ginger Beer, Bosch, Kit Kat, Pedigree, Snickers, 5 Gum, Wrigley’s, Progressive, SAAB, MGM, Diet Coke, McDonald’s, Kraft, WD40, Vauxhall, Dexcom, Birmingham City University, Concentrix.

Recognition 

D&AD, LIAs, The One Show,
Cannes Lions, Dazed & Confused, Communication Arts, Creative Review, The FWA, Awwwards, Clio, Horizont, Ads of the World, Hatch Show, Richmond Show and Eurobest.

Moments

I do love what I do, and sometimes, the best way to express this is through photographs. I have a little site on the side where I post my work, life travels, and what I get up to. Here are a few shots that I've taken along this journey. If you'd like to see a few more, check out lostlab.

team
Ellie_Studio
redwoods
Cannes Gold Lion
pyramid

Give me a call.
Drop me a line.
Stalk me on social.

United Kingdom
Phone: +44 7771 308777
Email: lostlab@gmail.com
Twitter: @scotchandwater
LinkedIn: scotchandwater
Insta: @lostlab

© Scotch&Water 2025