International Creative Director Chris Robertson. Cannes-winning ideas, global brands, creative leadership and a habit of finding the answer nobody expected.

The Problem

Concentrix had acquired Webhelp in a deal valued at approximately $3.75 billion. Two global businesses now needed to become one without throwing away the recognition and equity already sitting inside the Concentrix name.

 

The Shift

Don't make one brand swallow the other.

Find the visual DNA that can carry both companies forward.


The Idea

A Modern Merger.

Retain the Concentrix name and its idea of concentricity, then evolve it into a sharper, more contemporary visual system built for a technology-led global business.


Move the slider to unveil the old logo.

concentrix_logo_old concentrix_logo
concentrixsocial
concentrixicon
concentrix_photography
concentrixbillboard

Two Became One

concentrixtape

The new Concentrix identity became the permanent global brand in April 2024, replacing the interim Concentrix + Webhelp identity across a combined organisation serving 2,000+ clients.

 

WITH: Tom Daplyn, Katherine Wright, Gavin Johnson, @ActiveMatter Birmingham, United Kingdom.