Old Jamaica Reimagined

Old Jamaica Ginger Beer needed a refresh. Sales were slumping, and the "World Foods" aisle placement didn't do its fiery flavour justice.

We saw a chance to transform them into a powerhouse brand.

Our strategy? Target a younger audience, embrace urban culture (music, gaming, metaverse), and create a bold new brand identity.

Execution was key. Strategic advertising and distribution focus ensured Old Jamaica was seen and heard.

The result? A revolution! Old Jamaica is back with a fresh look and a whole new generation of fans.