Old Jamaica Ginger Beer needed a refresh. Sales were slumping, and the "World Foods" aisle placement didn't do its fiery flavour justice.
We saw a chance to transform them into a powerhouse brand.
Our strategy? Target a younger audience, embrace urban culture (music, gaming, metaverse), and create a bold new brand identity.
Execution was key. Strategic advertising and distribution focus ensured Old Jamaica was seen and heard.
The result? A revolution! Old Jamaica is back with a fresh look and a whole new generation of fans.
