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Video Production Video/Animation

VAUXHALL

Client VAUXHALL
Year 2020
Type Automotive
Three classic children's stories - Jack & The Beanstalk, Cinderella and The Ugly Duckling - get the reverse treatment; each film sees its eponymous character start with the traditional happy ending, then work their way back to humble and infinitely more miserable beginnings.
AWARDS

The work picked up a few awards along the way. Cannes, Clio, LIA, Eurobest, Ciclope and Epica Awards.

Three Films, Three Countries.
Each film was briefed to a different animation house, with Coffee & TV in London retelling Jack & The Beanstalk, Mach Studio in Madrid working on The Ugly Duckling and Vetor Zero/LOBO in Brazil putting a depressing spin on Cinderella.
CLIENT SAYS:

"“Vauxhall’s mission is to offer cars and vans that anyone can enjoy, using the latest technology to enhance that experience. These films perfectly support our brand mission: enjoyment that’s accessible to anyone, delivered with a classically British twist of pantomime-style fun.”"