Video Production Video/Animation
Three classic children's stories - Jack & The Beanstalk, Cinderella and The Ugly Duckling - get the reverse treatment; each film sees its eponymous character start with the traditional happy ending, then work their way back to humble and infinitely more miserable beginnings.
The work picked up a few awards along the way. Cannes, Clio, LIA, Eurobest, Ciclope and Epica Awards.
Three Films, Three Countries.
Each film was briefed to a different animation house, with Coffee & TV in London retelling Jack & The Beanstalk, Mach Studio in Madrid working on The Ugly Duckling and Vetor Zero/LOBO in Brazil putting a depressing spin on Cinderella.