Since Wrigley’s Spearmint Gum launched in 1893, generation after generation has enjoyed the long-lasting taste of Wrigley’s. To commemorate a brand which goes on and on, BBDO Düsseldorf created ads that aptly combine a seemingly endless, labyrinth-like loop—inspired by the very texture of a stick of Wrigley’s gum—with iconography from timeless stories. The loops of gum come together to show the two protagonists of each story, which are drawn in a classic illustration style to evoke a warm sense of nostalgia.
Fabiano Oliveria, Thiago di Gregorio, Mike Bayfield, Wolfgang Schneider, Darren Richardson, Kristoffer Heilemann, Miguel Chordá. @BBDO Düsseldorf