Beats by Dre

Design

To launch the new New Beats Solo headphones, Beats by Dre came to us looking for something that would make a splash. Something that would celebrate their new line of colors and stand out in a big way. We created a colorful film and a series of bold posters, print ads, interactive banners and building wraps, associating each color with a word that would give it a unique personality. A combination of character that couldn't be ignored. And then we papered them across the country in an epic blast of Beats color.





ABOUT PROJECT

To launch the new New Beats Solo headphones, Beats by Dre came to us looking for something that would make a splash.

Something that would celebrate their new line of colors and stand out in a big way. We created a colorful film and a series of bold posters, print ads, interactive banners and building wraps, associating each color with a word that would give it a unique personality. A combination of character that couldn't be ignored. And then we papered them across the country in an epic blast of Beats color.







Senior VP Marketing

Started the meeting by saying "If Dre wouldn't say it we wouldn't say it we won't run it." Finished the meeting with "This feels fresh and I'll run it by Dre."